April 28, 2025 – MISA JSC officially signed a strategic cooperation agreement with LUQRA (USA) to accelerate the deployment of its restaurant management solutions in the U.S. market, targeting an impressive 200% growth rate by 2026.
Boasting the world’s leading economy, a population exceeding 340 million, and-гrowing consumer demand in the Food & Beverage (F&B) sector, the U.S. presents a vast market with over 1 million restaurants and cafes nationwide. Recognizing this immense potential, MISA is partnering with LUQRA, a reputable company specializing in providing POS systems and payment services to retail businesses, with an extensive network of agents across the United States.
The collaboration between MISA and LUQRA aims to establish their combined solutions as the leading restaurant management tools in the U.S. market. Specifically, the two companies expect to acquire at least 2,000 customers in 2025 and achieve a groundbreaking 200% growth rate by 2026.
At the signing ceremony, Mr. Le Hong Quang, CEO of MISA, emphasized the importance of the partnership with LUQRA:
“This is a critical step in our strategy to conquer the U.S. market, contributing to the realization of MISA’s global aspirations. Collaborating with LUQRA allows MISA to leverage their strength in payment services to develop integrated POS solutions, providing end-users with a complete and seamless solution. MISA is committed to focusing all our efforts on product development, ensuring we meet the needs of the U.S. market, while also serving as a solid technical support backbone for LUQRA to handle complex issues arising during product distribution.”
Mr. Darnell Ponder, CEO of LUQRA, shared his perspective on the partnership:
“LUQRA is proud to partner with MISA and looks forward to the achievements we will build together in the future. MISA’s solutions not only align with LUQRA’s long-term strategic vision but also meet the increasingly stringent demands of customers in the U.S. market.”
MISA: A leading IT company in Vietnam, specializing in providing digital transformation solutions for financial accounting and enterprise management. With over 30 years of experience, MISA has provided solutions to approximately 300,000 corporate customers, business households, and nearly 3.5 million individual customers, with a presence in 22 countries worldwide.
LUQRA: A cutting-edge financial technology company in the U.S., founded in 2011. LUQRA focuses on technology, building modern and flexible solutions to meet the needs of the business community, particularly in the areas of software application development and payment processing.
The signing of the cooperation agreement between MISA and LUQRA is a significant milestone, marking a new step for MISA in its journey to achieve its global ambitions. This partnership promises to enhance synergistic strengths, helping MISA and LUQRA’s restaurant management solutions to advance further in the promising U.S. market.
Comprehensive Solutions: Integrated POS and payment systems for seamless operations.
Scalability: Tools designed to grow with businesses, from small cafes to large chains.
Market-Driven Innovation: Solutions tailored to meet the unique demands of the U.S. F&B sector.
The MISA-LUQRA partnership is set to transform the U.S. restaurant industry by delivering state-of-the-art management solutions. With a shared commitment to innovation and customer satisfaction, both companies are on track to achieve their ambitious goals and establish a new standard for restaurant management efficiency.
